Jacobs Financial is a comprehensive financial services firm committed to helping our clients improve their long-term financial success. We offer a wide range of quality financial products and the advice and expertise of some of the best financial professionals in the industry.

Headquartered in St. Cloud, MN, Jacobs Financial is firmly committed to providing you with:

Expertise: A team of knowledgeable professionals and support staff work together to maximize the resources required to provide you with the best strategies to help you meet you financial needs.

Strategies and quality products: We use a one-on-one process to analyze your unique situation and offer products of lasting value to provide you with long-term strategies to help meet your needs.

Exceptional service: “Service that excels” is our trademark. We provide consistent, responsive service that’s underscored by the dedication of our staff and our commitment to provide strategies that reflect the expressed interests of our clients.

Our History

Jacobs Financial is a family-owned financial services firm, located in St. Cloud, Minn. The company is committed to providing financial strategies to meet the lifetime financial goals of its clients. Our aim is to treat each client – individual, family, business owner, professional – like a family member. Founder James (Jim) Jacobs and sons, Andrew and David, take pride in their professional integrity and ideals of service, and work to foster strong relationships within the community. Their goal is to build a legacy of sound financial practice, together.

The Jacobs’ financial practice received its early inspiration and guidance from Jim's father-in-law, David (Dave) Willmore, an independent insurance agent who began his practice in Minneapolis in 1964. With Dave's encouragement, Jim entered the insurance business in 1973 and opened a satellite office in St. Cloud. Over the next five years, he earned his Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) designations, and his securities’ license. In 1979 Dave and Jim formed a partnership as Jacobs, Willmore & Associates, and established an office in the Westgate Mall in St. Cloud. Two years later, they moved downtown to a larger space at the St. Cloud Business Center. When Dave passed away in 1992, Jim continued on. The Jacobs Agency, as it was now known, served clients for over 25 years at that downtown location.

The firm was greatly challenged in 1999 when Jim was diagnosed with a non-terminal form of cancer. The Jacobs’ family evaluated their options for the company's future and Jim's own personal legacy, and soon after, Andy and Dave decided to join their futures with their father's. They gained experience, passed insurance licenses and securities registrations, and proved to be valuable, full-time members of the Jacobs’ financial team.

As business increased, additional staff was hired, and the company outgrew its space. In 2007 Jacobs Financial moved to the 4,600 square foot Jacobs Executive Center at 1407 33rd Street South. By then the company's client base and assets under management had more than doubled.

Today the company is optimistic about its future growth. Jim, Andy, and Dave expect to secure new clients and place more assets under management. They also expect to increase their value to clients by continuing their professional growth and hiring additional support staff.

From “Jacobs, Willmore & Associates” to “Jacobs Financial,” the past four decades have seen a successful series of transformative change for the financial services firm. The Jacobs will continue to build this legacy with friends, families, and businesses throughout the community.